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Beyond PR - hard cover
Beyond PR - hard cover
Publish date: 2021
ISBN: 9789543986668
v. 0 from series Other
Dimensions: 14x21
Nationality:
Hard cover
Илюстративен материал: цветен илюстративен материал
Pages: 256
Not Available
Price: 23.00 BGN

Tsvetelina Uzunova is a journalist, expert in PR and public diplomacy. She has worked for 10 years as a host of "Around the World and in Bulgaria" at BNT. In 2001 he became press secretary to Tsar Simeon II. During his term as Prime Minister (2001-2005), he headed the Government Information Service in the Council of Ministers. He continued to work with the royal family for years after that. For the first time he shares curious incidents from the kitchen of the royal and governmental public communication, intertwined with facts from the political life in the country. The book is a real textbook on institutional PR. But at the same time it is an interesting look at the personality of the last Bulgarian king. History, politics, media and diplomacy intertwine in a compelling first-person narrative. During her 17 years as press secretary to Simeon Saxe-Coburg-Gotha, Tsvetelina Uzunova heard many opinions and assessments about him and his government. The more objective and accurate, the opposite. He decided it was high time to present his experience of working with the king as prime minister. Not an assessment, but a memory. And most of all to share the findings for this period. The government's management decisions are not intentionally stopped, the assessment of them leaves time. He does not rule out the possibility of entering the next book. In this he emphasizes the role of PR in government and politics in general, the unknown to Bulgaria and non-standard public communications of the king-prime minister, the human, ordinary working relations, which he also considers very important and indicative. And, of course, she looks beyond PR, to life, which is her biggest inspiration in the profession.

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